How Law Firms Should Use Social Media in 2025

 

In recent years, more and more law firms have established a presence on social media, which is a positive development. Lawyers are beginning to show up where their clients spend hours every day: on social media platforms. But not all attorneys understand how to use these channels effectively.

Why Should Law Firms Be on Social Media?

A well-structured law firm website is always the cornerstone of any online presence. Once that is in place, a thoughtful social media strategy should follow. But why bother with social platforms if you already have a website?

Simple: because social media is where real relationships form. It’s a space where engagement, trust, and visibility can transform into client inquiries and valuable referrals. Unfortunately, many firms create a page, upload a few office photos, post a couple of links, and then disappear. Others lose motivation when follower growth stagnates after initial efforts. The result? Hundreds of law firm pages with 200 or fewer followers, mostly friends, colleagues, and family.

Let’s go over key principles that can help law firms build a more effective presence:

1. Separate Personal from Professional

Your personal profile is not your firm's online office. A business page should represent your practice, not an individual. Avoid naming your page something like "Dr. Smith Personal Injury Lawyer" as the official business name. Create a dedicated page for your firm with a clear identity.

2. Share Content That Sparks Engagement

Audiences want relevant, practical, and understandable information. Share:

• Legal updates
• Deadline reminders
• Case summaries
• FAQs and myth-busting content

Don’t just repost other people’s content. Build original posts in a tone that reflects your expertise. Always keep the content aligned with your practice area: if you handle criminal defense, focus on related news or public safety updates—not agricultural law changes.

3. Respond Promptly

Quick response is vital, especially on social media. Whether it’s a private message or a comment, timely replies show you are attentive and trustworthy. Install the mobile app to stay connected, even outside office hours.

4. Track Your Metrics

Pay attention to:

• Likes, shares, and comments
• Audience demographics (age, location, gender)
• Post timing (which hours or days bring more engagement)

Data helps you refine your strategy. The better you know your audience, the more targeted and relevant your posts become.

5. Consider Paid Advertising

In most jurisdictions, social media ads are not restricted by traditional legal advertising rules. This is a golden opportunity.

Use small ad budgets to:

• Promote your firm page
• Boost key posts (articles, case studies, announcements)
• Reach custom audiences (e.g., women aged 25–50 in Budapest or Milan)

Advanced tools even let you target users who have recently searched online for legal help. Done correctly, social advertising can deliver high ROI.

6. Know Your Boundaries

Don’t overshare. Avoid memes, jokes, inspirational quotes, or gossip just to show up on followers' timelines. These may attract temporary attention, but they undermine your expert image. Stay professional and consistent.

At MarketingEveryOne, we help lawyers and small firms create effective, reputation-safe social media strategies that bring in real results. Whether you're just starting out or struggling with consistency, we provide tools, training, and hands-on support to take your communication to the next level.

If you’re feeling stuck or unsure what to post, contact us – we’ll help you define your goals and build a custom plan.

Written by: Legal Marketing Experts @ MarketingEveryOne

No more confusion. No more wasting time. Just focused, strategic marketing for your law firm.

— Let us help you build the practice you deserve.