Keyword Research Made Simple: Start Here Before Writing SEO Content

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Before writing anything for your website – be it a blog post, product description, or service page – the first step is always the same: keyword research. This is the foundation for getting found on Google and turning visitors into customers.

What is keyword research?

During keyword research, we map out what phrases people search for when looking for information or solutions related to your topic. We then consciously incorporate these words and phrases into your content to help it appear higher in Google search results.

A képen számítógép, computer, szöveg, képernyőkép látható Előfordulhat, hogy a mesterséges intelligencia által létrehozott tartalom helytelen.

This can bring organic (i.e., free) traffic – which is more valuable than you might think.

Why is it important?

If you write your website content based only on “gut feeling,” it rarely yields results. But with conscious keyword usage, you can reach people who are already searching for something – they just don’t know yet that they’ll get it from you.

Good keyword research:

  • increases your chances of ranking higher on Google,
  • brings targeted visitors,
  • and helps you sell more effectively.

At MarketingEveryOne, we also start every SEO writing project with keyword research – whether it’s a blog post, a website, or a campaign copy.

How to get started?

A képen Mobiltelefon, képernyőkép, karóra, kütyü látható Előfordulhat, hogy a mesterséges intelligencia által létrehozott tartalom helytelen.

1. Make a basic list

Write down a few core keywords that describe what your business does. For example:

  • online marketing
  • website development
  • SEO
  • Google ads

You can use Google Keyword Planner, which shows you how often a certain word is searched.

2. Add long-tail keywords

Then think further: what specific questions or searches could your content answer?

For example:

  • “what is SEO”
  • “website development tips”
  • “setting up Google ads”

These are less competitive, but bring more targeted traffic – which is often worth more.

3. Use related keywords

Type your main keywords into Google and observe what suggestions it offers. These so-called LSI keywords (semantically related expressions) help make your content more comprehensive.

4. Check your competitors

Search for the selected keyword and see which pages appear among the top results. If there are strong competitors there (e.g., big brands with lots of backlinks), it’s worth refining your keywords.

 

Free tools for keyword research

You don’t need to pay to do keyword research well. Here are some useful free tools:

If you're thinking about SEO, keyword research is not optional. This step determines whether your content will just “exist somewhere” online – or whether people will actually find it.

At MarketingEveryOne, we believe that a successful online presence starts with smart keywords. Don’t skip this step. Start here instead.

And if writing isn’t your thing, leave it to the pros – the MarketingEveryOne team is here to help

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