Keyword Research Made Simple: Start Here Before Writing SEO Content (2026)
Before writing anything for your website – be it a blog post, product description, or service page – the first step is always the same: keyword research. This is the foundation for getting found on Google and turning visitors into customers. What is keyword research? During keyword research, we map out what phrases people search for when looking for information or solutions related to your topic. We then consciously incorporate these words and phrases into your content to help it appear higher in Google search results. This can bring organic (i.e., free) traffic – which is more valuable than you might think. Why is it important? If you write your website content based only on “gut feeling,” it rarely yields results. But with conscious keyword usage, you can reach people who are already searching for something – they just don’t know yet that they’ll get it from you. Good keyword research: increases your chances of ranking higher on Google, brings targ...